Job Description
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
The Associate Director (AD) of Psychiatry Account Executive (PAE) Promotion reports to Head of HCP Marketing. The AD will play a pivotal role in leading, developing, and executing first-time PAE marketing plans and initiatives to support the PAE in-field team within in-patient Health Systems. The AD will partner cross-functionally with the account executives, MABI, training, regulatory, medical, HEOR, Federal team, and Population Health to develop, analyze, refine, and deploy the PAE promotional strategy.
Key responsibilities may include:
- Lead the development and deployment of a first-time ever VRAYLAR promotional strategy within VA, Hospital, and CMHC channels.
- Proactively support the account executive sales team through collaboration, field rides, and development of materials while ensuring successful deployment of marketing initiatives.
- Close partnership and alignment required with Team Psych IBT to support brand priorities and launches.
- Collaboration with internal cross-functional stakeholders and external partners to ensure integration and execution of business strategy.
- Consistently manage multiple projects while delivering high-quality work in a fast-paced environment.
- Gain approval for marketing materials through internal review processes to ensure marketing activities are in compliance with medical, regulatory and legal requirements.
- Effectively track and manage marketing budget for areas of responsibility.
- Maintain detailed understanding of disease and competitive marketplace
- Develop and deliver presentations to key internal stakeholders (IBT, Neuroscience business unit, leadership team, sales teams) and external audiences
- Bring innovative thinking and ideas to the table, challenging the status quo where appropriate to ensure brand and portfolio market leadership
- Operate in compliance with all AbbVie internal policies (ethics, environmental health and safety, financial, human resources, and general business policies) and applicable external regulatory requirements.
Qualifications
- At least 7 years of pharmaceutical experience with strong analytical and strategic marketing skills is required
- Previous experience in Account Executive marketing is preferred.
- Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior management
- Ability to define, track, analyze key performance measures and make data-driven decisions
- Strong interpersonal skills with ability to lead, interact with focus, and drive consensus among internal and external stakeholders from a variety of backgrounds, disciplines, and departments
- Proven project management skills, tactical development, planning, and execution, and prioritization among competing business needs
- Is a self-starter, works well in ambiguity, and I able to quickly problem-solve and navigate a matrixed organization.
- Is open to suggestions and experimentation for improvement, embraces ideas from others, encourages innovation but is grounded in reality
- Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
- A potential pharmaceutical leader who is Excellence Focused; Optimistic; Open and Authentic
- Sound financial acumen with a foundational understanding of P&L drivers and previous experience with budget ownership is required
- Willingness to travel up to 25%, attending sales meetings, field visits, conferences, market research, meetings with key stakeholders
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our short-term incentive programs.
- This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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