Job Description
<div><strong>What we will achieve together :</strong><strong></strong><strong><strong>This role is based in Parsippany and is hybrid.</strong></strong><strong><strong></strong></strong>Responsible for developing, implementing, monitoring, and delivering Retail Media strategies across all Online and Omnichannel retailers that Groupe SEB manages in the USA (All-Clad, Rowenta, T-fal, and Krups). The role closely collaborates with the National Accounts, Product Marketing, Communication, and Management teams to coordinate strategies, align brand priorities, and ensure that our brand strategies are expressed in the Retail space.To deliver success, a strong collaborative experience is expected internally and externally with cross-functional stakeholders, agency partners, and Retailers.<b><span></span></b><ul><li><span lang="EN-GB">Lead and collaborate with Retail Media Agency partners through annual planning, activation, optimization, measurement (campaign level, weekly, monthly, quarterly, and annual), and other ad-hoc requests as business needs arise. Ensure accountability and delivery of requirements and projects.</span></li><li><span lang="EN-GB">Drive results through rigorous optimizations and ensure all KPIs are exceeding benchmarks.</span></li><li><span lang="EN-GB">Build and support end-to-end planning for our total portfolio across all key accounts utilizing a mix of appropriate tactics that unlock omnichannel conversion/ growth and connect to full-funnel initiatives.</span><span lang="EN-GB"></span></li><li><span lang="EN-GB">Partnering with cross-functional teams every week across the Product Marketing and Communications team to translate their product expertise, brand, and social activities into complementary tactics will enhance our media mix and improve our business metrics.</span></li><li><span lang="EN-GB">Continual collaboration and communication every week across the business on what's working and what is not working and working to pivot our aligned strategies.</span></li><li><span lang="EN-GB">Accountable for Digital Shelf Results (Content, SEO, Advertising, Ratings, and Reviews) on all Online and Omnichannel retailers and collaborates with internal to ensure accuracy in line with Groupe SEB benchmarks.</span></li><li><span lang="EN-GB">Demonstrate hands-on solid expertise in Retail media on Amazon and a deep understanding of the evolving retail media eco-system across key channels (Mass, Specialty, Clubs, eCommerce).</span></li><li><span lang="EN-GB">Be a pivotal part of the eCommerce team and understand how Retail Media can contribute to delivering the top line Sales objectives. Provides on the job always on training in retail media for the team through formal and on-the-job training. Develops best practice internal training guides for the organization.</span></li><li><span lang="EN-GB">Participate in the Global Groupe SEB Retail Media community and share best practices with colleagues from different locale</span><span lang="EN-GB"></span><span lang="EN-GB">s.</span><span></span> </li></ul><div><strong><span>Bring your competencies :</span></strong><ul><li><span lang="FR">Bachelor's degree required</span></li><li><span lang="EN-GB">10+ years of Retail Media experience; 3-5 years at Client or Agency leading strategic planning and activation on Retail Media. CPG experience preferred.</span></li><li><span lang="EN-GB">Must have direct retail media expertise working with Amazon, Walmart, and Criteo platforms.</span></li><li><span lang="EN-GB">Strong familiarity with the Retail Customer/ Vendor Enterprise JBP process and how Retail Media JBP fits into the overall architecture. </span><span lang="FR">Experience leading Retail Media JBP negotiations is required</span></li><li><span lang="EN-GB">Previous experience managing a high volume of digital investment across an extensive portfolio of brands (15+ years); full-funnel experience preferred.</span></li><li><span