Job Description
Description We are offering an exciting opportunity for a Brand Manager in Parsippany, New Jersey. In this role, you will play a key role in leading product innovation and brand management strategies. You will be entrusted with the development and execution of marketing initiatives, managing a brand portfolio, and innovating products to maintain competitive market positioning.
Responsibilities:
- Collaborate with cross-functional teams to innovate and optimize existing products, ensuring they meet the changing demands of consumers and stand out in the marketplace.
- Develop and implement long-term strategic brand plans, with a strong emphasis on product innovation and the rebranding of existing products to align with evolving market needs.
- Lead the ideation, development, and launch of new products by closely collaborating with R& D, product development, and product research teams.
- Conduct comprehensive market research, competitor analysis, and consumer insights to identify emerging trends and opportunities for product innovation and brand growth.
- Oversee the execution of integrated marketing programs, including traditional and digital advertising, pricing strategies, and trade marketing initiatives, to support product launches and rebranding efforts.
- Partner with the sales force to ensure successful execution of key programs and alignment with strategic brand guidelines.
- Lead the management of merchandising and point-of-purchase projects, ensuring they are completed on time, within budget, and aligned with brand objectives.
- Develop, track, and analyze key performance indicators (KPIs) to measure the success of innovation initiatives and brand strategies, and use these insights to drive continuous improvement.
- Ensure compliance with budgetary and regulatory requirements throughout the product innovation and branding process.
- Proactively identify and resolve challenges to achieve brand and innovation goals. Requirements - Minimum of 7 years of experience in a similar role, preferably as a Brand Manager
- Proficient in Customer Relationship Management (CRM) software
- Experience with EXPRESS or similar software
- Familiarity with Facebook Insights and other social media analytical tools
- Strong skills in conducting Gap Analysis
- Proven track record in creating and managing successful Advertisements
- Previous experience as a Brand Ambassador is desirable
- Strong understanding and experience in enhancing Brand Awareness
- Solid background in Brand Marketing
- Demonstrated ability in Campaign Planning and execution Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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